Sep 22, 2021
Amid the burgeoning world of digital marketing and online media, one element has blossomed into a powerhouse: video. Video is the most consumed type of media and continues to grow and expand. Today on the MORE podcast, Ricardo is joined by video strategist Ron Green to learn how anyone can start creating video content that drives success.
Video is extremely powerful.
People prefer them over still images and text, and video tells a story that compels people to watch what that video is portraying.
It is an effective tool to drive clients to your product and service.
The biggest myth in the video world: if you get one great video to be launched to success.
You should use multiple videos that work together like a machine that takes a prospective client or customer through a journey that ends with a purchase of your product or service.
Ron’s most effective types of videos for small businesses:
Video can be used to supplement just about any other type of marketing.
What does he do to stay in business?
Ron’s book and Clubhouse recommendations: